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© 1997-2006
Gareth Knight
All Rights reserved

 

So you thought the Amiga was never advertised!!

Amiga advertising has been a rarity since its launch in 1985. In contrast to IBM, Apple, and even Atari, Commodore and its successors failed to attract a wider audience to the Amiga. This has made Amiga advertisements an area of particular interest.
 
 
1983 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994  
1995 1996 1997 1998 1999 2000 2001 2002

1983

Look Ma! No hands! (Blue)
Joyboard advert from the October 1983 issue of Enter
View advert (86K)

Look Ma! No hands! (Black)
A second version of the advert against a black background
View advert (88K)

Joyboard catalogue advert
American catalogue showing a small section on the joyboard
View advert (10K)

Higher Scores! (Need we say more?)
PowerStick advert from the October 1983 issue of Enter
View advert (94K)

TOP OF PAGE


1985

CBM advert for the Amiga.
One of the first Amiga adverts, scanned by Anthony Long from the German magazine Der Spiegel (October 13th)
View Advert (51.8k)

A1000 Sales Brochure
American brochure advertising the A1000.
View Advert (16.3k)

You've always had a lot of competition - single page
Another of the early Amiga ads aimed at the education market. Published in the November 1985 edition of National Geographic.
View Advert (140K)

You've always had a lot of competition - Double Page
Double-page spread of the above image.
View Advert (82.6k)

TOP OF PAGE


1986

Today If You Come Second You've Lost The Race
Yet another advert promoting the Amiga in National Geographic. This time it is a double page spread in the March 1986 edition.
View Advert (71.9k)

Spanish Amiga Card
An early Amiga advert used when the machine was introduced into the Spanish market. The readme file accompanying this claims the ad was printed on card, slightly larger than a business card. The original ad was provided by Juan Jose Pozo, found on Aminet.
View Card (6.71k)

Only Amiga gives you all this and a 68000 processor, too
An early advert promoting the unique Amiga hardware.
View Advert (119K)

Amiga Catalog
One of the first official Amiga catalogs from Commodore, consisting of 24 pages advertising new products for the Amiga.
View Cover (10k)
Example of article found inside (39k)

Commodore Computer Show 1986
Advert for the 9th official Commodore show.
View Advert (84.4k)

Amiga Brochure
An Amiga catalog published by Commodore in Winter 1986. If you look closely at the Amiga logo on the A1000 it seems to be circular rather than a tick. It is likely the shot is an early image of one of the first Amigas, ones that displayed a Boing Ball
View brochure (80.6k)

Amiga- See what you think
American advert comparing the price/performance of the A1000 in comparison to other systems. Thanks to Mark for scanning this advert.
View Advert (84k)

A2000 Sales Brochure
American brochure advertising the A2000.
View Brochure (15k)

A2000 Sales Brochure
German advert promoting the MS-DOS capabilities of the A2000.
View Advert (91k)

Black & White A2000 sales brochure
Two page B&W brochure advertising the A2000.
Page 1 (156K) Page 2 (237K)

A2000 Sales brochure
A second American brochure for the A2000.
View Brochure (49k)

Second Official Amiga Catalog
The second official Commodore Amiga catalog advertised over 300 of the latest software titles.
View Catalog (52.3k)
Example of article from the catalog (28k)

TOP OF PAGE


1987

Commodore Amiga Buyers Guide Spring 1987
Buyers guide to the newly dubbed A1000, and the soon to be released A500 & A2000.
View guide (42k)

A500 Promotional Flyer: New Computer Generation
Flyer introducing the new A500. Thanks to Ray Abbott for providing this scan.
View Flyer (79.7k)

A500 Promotional Flyer: Die Neuwe Computergeneratie
Dutch version of the above A500 promotion.
View Flyer (57K)

A2000 Promotional Flyer: The World's First Complete Desktop Computer
Flyer introducing the A2000. Once again I owe Ray Abbott a debt of gratitude.
View Flyer (57.6k)

A2000 Brochures
Four brochures produced by Commodore to advertise the many abilities of the A2000. Areas covered are A2000 Business Solutions, Live Presentation Workstation, Desktop Publishing System, & Desktop Video System,
View Brochures (56.8k)

Commodore Amiga Buyer's Guide Catalog Vol 3
The third buyers guide, published during 1987.
View Cover (23k)

New Amiga 500. Now Other Home Computers Are Just Toys.
A two page advert promoting the 'new' Amiga 500 during April- July 1987. A highly commendable campaign that highlighted the Amiga as a professional multimedia system. Examples are drawn from a number of American and British sources.
View Advert (156k)

It animates. It educates.
One-page promotion on the 'new' Commodore Amiga 500.
View advert (277k)

Italian A500 Advert
An Italian advert promoting the A500 as a family computer.
View Advert (206K)

£200 Off The New Amiga System!
A three page advert to promote the new Amiga 500 during the Christmas 1987 period. Product description is the same as the above advert.
View two-page spread (176k)
View one page voucher (100k)

German A500 brochure
A four page brochure promoting the new A500. A sticker was mounted on page 1 that looked like the red circle.
Page 1 (50K) | Page 2 & 3 (158K) | Page 4 (84K)

TOP OF PAGE


1988

Bring your Home videos into the Big League
Amiga advert placed in several US Amiga magazines that promoted the A500's video capabilities.
View Advert (124K)

Enter a New World of Possibilities
American brochure featuring the A1000, A2000 & A500.
View Cover (149K) Page 2 (188K) Page 3 (193K) Page 4 (241K)

Thanks to Matt for scanning these images

Meet the Commodore Family
An Australian advert starring Commodore's 8-bit, Amiga and PC line-up. This is a large image but is worth it.
Thanks to 'Cubby' for scanning this masterpiece.
View two-page (1.15MB)

Commodore Amiga Buyer's Guide Catalog Vol 4
A 118 page catalog published during 1988.
View Cover (21k)

Presenting the future of Business
One-page advert promoting the A2000 as a 'desktop presentation system'.
View Advert (128K)

Commodore Introduces The One Stop Office. New Amiga System 500
A one-page advert placed in various UK Amiga magazines during June 1988.
View Advert (94.8k)

Commodore Amiga Buyer's Guide Catalog Vol. 5
The fifth buyers guide produced. Published during 1988.
View Cover (40K)

The Computer that works like the mind of a magician
Two-page advert placed in several US publications that promotes the A500 & A2000 as a musicians tool.
View Page 1 (97K) View Page 2 (119K)

Education Initiative '88
In 1987 Commodore made a conscious decision to commit to education. The company liased with the Department of Education and Science (DES), the National Council for Education Technology (NCET) and Local Education Authorities (LEA's) to establish what was really needed and wanted by schools. In 1988, this resulted in Commodore's Education Initiative, which included three main elements: specialist education dealers, preferential pricing for education and identification of software needs.
View Advert (52K)

Commodore Computer Show 1988
Advert for the 11th official Commodore show. Special guest, Tessa Sanderson and others.
View Advert (114K)

It talks. It animates. It educates
One page advert promoting the multi-purpose design of the Amiga 500.
View Advert (124K)

TOP OF PAGE


1989

For those who see things in black and white
Commodore advert promoting the benefits of desktop publishing on the Amiga.
View Page1 (337k) View Page 2 (88K)

The Computer for the Eyes
American advert promoting the graphical abilities of the A500.
View first page ad (103k) View double page ad (134K)

Commodore Diskettes
Advert promoting Commodore-branded 3.5" & 5.25" disks.
View Advert (67.5k)

Commodore Computer Show 1989
Advert for the 12th official Commodore show.
View Advert (103k)

Commodore Computer Show 1989
Another advert for the Commodore Computer Show.
View Advert (89.9k)

The Commodore Christmas Show 1989
Advert for the Xmas Commodore show.
View Advert (140k)

Mixing BUSINESS with LEISURE will be a real EDUCATION
The advert for the Commodore Computer Show came as a lose leaflet in the March 1989 edition of Amiga Computing.
View Advert (108k)

German A500 advert
Two-page German advert for the A500 printed in Amiga-Magazin. Image provided by Birdy of Amiga History.de.
View Advert (138K)

German A500 advert
A second German advert for the A500 printed in Amiga-Magazin. Image provided by Birdy of Amiga History.de.
View Advert (106K)

Amiga - New Art Limited Edition
Special edition A500s designed by Stefanie Tücking of the German radiostation SWR3.
View Advert (75K)

A500 Peripherals
A German advert promoting various Amiga peripherals - A1084 monitor, MPS1500, A520 video adaptor, A501 memory card and A1010 disk drive.
View Advert (67K)

TOP OF PAGE


1990

Amiga on the BIG Screen
Over the past 15 years the Amiga has been advertised in a number of places. The most prominant advertisements are not made in magazine features but in the real world. Over the years Commodore attempted to promote the Amiga in any way they could, from sponsership of Chelsea F.C. to projecting it on the scoreboard at the Miami Dolphins stadium.
Image of the Commodore-sponsered 'Friendship Games' sports event in Switzerland, 1990 (15.3k)

Sales leaflet for the Amiga 2000/U
Double sided leaflet found in the May 1990 edition of Amiga User International.
View First Page (48.8k)
View Second Page (47.8k)

A1500 Advert: Commoodore- The World at Your Fingertips
British advert promoting the new Amiga 1500.
View Advert (94K)

A3000 Sales Brochure
American brochure advertising the A3000 Desktop.
View Image (15k)

Amiga School Promotion
A long forgotten piece of Amiga history that illustrates their final attempt to market the machine for the US education market. This advertisement flyer was sent to schools in 1990.
View Poster (19K)

CDTV Advert
CDTV advert placed in computer magazines.
View Advert (77K)

CDTV: "Better Graphics. Better Sound. Better Software. Better Get One"
CDTV advert placed in various computer magazines during 1990.
View Advert (88K)

Talk to your Television
Four-page American brochure promoting the CDTV.
View Cover (387K) View page 2 & 3 (957K) View Page 4 (463K)

CDTV Trade in Advert
Advert placed in a number of UK magazines offering a trade in deal on the A500.
View Advert (63.9k)

Tauschen sie ihren gebrauchten amiga 500
German advert encouraging A500 to trade their machine for the new CDTV.
View Advert (388K)

A500 & C64 "Now your money goes even further with Commodore"
British advert promoting the Screen Gems bundle and a C64 pack.
View Advert (135k)

A500 & C64 "This Christmas there's a Little Bit of Commodore in all of us"
British advert promoting the Class of the 90s bundle and a C64 pack.
View Advert (248k)

TOP OF PAGE


1991

CDTV 'Well, ThaT's one way of looking at iT' advert
Two page advert found in the July 1991 issue of Computer & Video Games.
View Advert (144k)

CDTV Brochure
Four page brochure for the CDTV. Published in Germany. Images provided by Birdy
Page 1 (45K) | Page 2 & 3 (188K) | Page 4 (78K)

Commodore Business Centre
An unusual advert placed by the Commodore Business Centre. It provides price listings of the Amigas of the time.
View Advert (81.9k)

CDTV Billboard Advert
Soon after the launch of the CDTV, Commodore took the unusual step (for them) of advertising the machine on a billboard. This fact will be especially shocking to those who believed that the company never advertised the Amiga. The ad went on display in London's Cromwell Street during September 1991, and featured guitars, drums, speakers, and various other objects. The billboard proclaims "CDTV Sound and Pictures, Words and Pictures, All on a Compact Disc". Below this is a picture of the CDTV and the 'It's Nothing Short of Revolutionary' catchphrase. The ad was later shipped for display in Glasgow, via Manchester, Birmingham, and Leeds.
View Billboard (46.4k)

A3000T Advert
An American advert promoting the new A3000T. The US was more technically orientated, leading to adverts for more expensive high-end Amigas.
View Advert (63.9k)

The Commodore Christmas Show 1990
Advert for the Xmas Commodore show.
View Advert (144k)

A3000UX sales guide 'Born to run UNIX SVR4'
Eight-page brochure on the Commodore Amiga 3000UX.
Front cover (208K) | Page 1 (113K) | Page 2 (233K) | Page 3 (260K) | Page 4 (245K) | Page 5 (282K) | Page 6 (268K) | Back Cover (163K)

Thanks to Matt for scanning the sales guide.

TOP OF PAGE


1992

Amiga sales brochure
Four page sales brochure highlighting the system specifications of the A3000T, A3000UX, A3000, A2000, Commodore CDTV, and A600
View cover (113k) View page 2 & 3 (165k) View page 4 (160k)

Amiga Vision Sales Brochure
Brochure advertising the Amiga Vision software.
View Brochure (26.4k)

Have You Seen the Light
A high-profile advertising campaign spread across television and the press. The 1992 ad was primarily aimed at the non-Amiga press. This also reflected closer links between Commodore and Amiga Format. The ad is also notable for featuring on the first ever full-colour page of adult comic Viz.
(Source: Eagle, Jan 1992)
View Advert (92k)

Japanese A1200 Advert
Traditionally, the Amiga has failed to attract attention in the land of the rising sun. However, the launch of the A1200 amid a blaze of publicity changed this. The (admittedly low quality) ad appeared in a range of Japanese titles, including Login, the country's premier computer entertainment magazine.
View Advert (72K)

A570 Advert
Advert placed in UK magazines advertising the Amiga 570 CD drive for the A500.
View Advert (91K)

A600 Advert.
Advert placed in UK magazines, both Amiga and non-Amiga, during late 1991 advertises the new A600. The ads were placed on odd page numbers- so if the first page was placed on page 5, the second page was placed on page 7.
(Source: Your Sinclair, July 1992. P15,17)
A600- Page 1 (18.1k) A600- Page 2 (72.8k)

Have You Got What it Takes?
It is hard to believe that Commodore actually spent money on advertising, but here it is. The company spent 3.5 million UK pounds and worked with a new ad agency to come up with a series of advertisements for newspaper and magazines during the pre-Christmas 1992 period. The Laing Henry agency based their designs upon research that showed that computers were the most popular hobby for young people and that the Amiga is the dream machine. A Laing Henry executive commented "If money was no object, that's what kids would have."
View First Advert (142k) View Second Advert (129k)

Your kids want you to spend £150 on a games machines.
Tell them you won't spend a penny less than £300.
As part of the pre-christmas 1992 promotion, Commodore placed adverts in a range of mainstream magazines and newspapers. These usually promoted the Amiga as a games machine. The following ad was scanned from the November 24th, 1992 edition of The Sun newspaper.
View Advert (125k)

A600HD leaflet
An A4 leaflet that could be picked up in many high-street stores. The double sided advert promoted the recently launched A600HD.
A600HD - Page 1 (106k) A600HD - Page 2 (118k)

A1200 and A4000 "Computers are priced to fly" Advert
Advert placed in the US press advertising the Amiga 1200 and 4000. Most likely only seen in the Amiga press.
View Image (29.9k)

A4000 Advert
American advert promoting the A4000.
View Image (16.3k)

Amiga 4000 Multimedia
German advert promoting the A4000. Image provided by Birdy of Amiga History.de.
View Advert (97K).

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1993

A4000 Sales Brochure
American brochure advertising the Amiga 4000 Desktop.
View Image (18k)

Take a trip to Wembley between the 7th and 9th of May and you could end up here...
A 1993 promotion by Commodore and Amiga Format to win a trip to Sydney.  This signified a growing connection between the two companies.
View Advert (96.6k)

CD32 "After Sega's new baby, Amiga bring you the mother" Advert
Advert placed in the UK media that cheekily compares itself to the Mega CD.
View Image (45.7k)

CD32 American Advert
CD32 placed in the US media.
View Image (129k)

CD32 Heb' Ab!
German advert for the Amiga CD32.
View Image (145K)

To be this good will take Sega ages
A cheeky pun by Commodore UK towards the end of 1993 that plays on Sega's advertising campaign 'To be this good will take ages. Sega'. The bill board was sneakily placed outside the Sega headquarters.
View Billboard (58.2k)

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1994

The Commodore A1200
A UK advert promoting the multimedia capabilities of the A1200.
Page 1 (145k) Page 2 (158k)

TOP OF PAGE


1995

The Man from Escom performs magic with A1200.
Advert for the Amiga Technologies version of the A1200, as well as the Amiga-compatible virtual reality helmet (virtual reality one, bottom left). The only Amiga game to be compatible with the headset was Gloom Deluxe.
(Source: Amiga Computing, Christmas 1995. P18,19)
Left page (98.8k) Right page (57k)

German A1200 Leaflet
German advert promoting the A1200.
View Advert (172K)

A1200 Leaflet
Leaflet handed out at the World of Amiga Show 1996 advertising the new Amiga Technologies A1200.
View Page 1 (51K) | View Page 2 (65K)

A4000T Leaflet
Advert for the Amiga Technologies A4000T.
View Page 1 (45K) View Page 2 (67K)

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1996

Boy Battles Aliens in Basingstoke
One of the first adverts placed in Escoms advertising leaflet advertising the Amiga as a cheap game machine.
View Image (95.2k)

The Man from Escom explains how to get an A1200 for only £249.
Advert published in Amiga magazines that offered a discount price on an A1200 if you traded in your old A500, A600.
Chip- a game nerd that pops up a few times in Escom adverts portrays the Amiga as a games machine.
View Image (132k)

A1200 Magic Pack
Flyer handed out at the World of Amiga 1996 show advertising the Magic bundle.
View Outside of Leaflet (57.1k) View Inside of Leaflet (33k)

A1200 Surfer Pack
Flyer handed out at the WoA 96 show advertising the Surfer bundle.
View Outside of Leaflet (50.9k ) View Inside of Leaflet (53.5k)

German Surfer advert
Advert promoting the Surfer pack
View Advert (139K)

Brochure covering the A1200, A4000T and M1438S
Brochure handed out at the WoA 96 show
View outside of leaflet (58.1k) View Inside of Brochure (46.8k)

Q-Drive
A4 advert handed out at the WoA 96 show
View Front Page (24.8k) View Specifications (50.2k)

M1438s Leaflet
Leaflet found at the World of Amiga Show 1996 advertising the M1438s
View Image (10k)

TOP OF PAGE


1997

WonderTV Flyer
Flyer for the Chinese Amiga
View Image (87.7k)

TOP OF PAGE


1998

Amiga is back for the future
Leaflet handed out at a few US computer shows proclaiming the Amiga is back. Part of a marketing campaign that attracted a number of executives to the company.
View Advert (53.4k)

Cerberus
Advert placed by Blittersoft and Weird Science promoting the x86 Cerberus box with official Amiga emulation CD. Appeared on the back page of Amiga Format. Click here for more information on this unusual Amiga.
View Advert (230K)

TOP OF PAGE


1999

Amiga advert for engineers
Leaflet handed out at computer shows.
View Advert (40.5k)

AmigaOS 3.5 English ad
English advert for AmigaOS 3.5
View Advert (76k)

TOP OF PAGE


2000

So the World May Know
The first advert placed by Amiga Corp. promoting the TAO-based Amiga. Published on the back cover of Amiga Active, April 2000.
View Advert (39.4k)

So the World May Know
The second advert placed by Amiga Corp. following the Amiga show in St. Louis. Published in the May/June 2000 issue of Amiga Active.
View Advert (54.7k)

Amiga Software Development Kit
The third advert promotes the new Amiga SDK amd includes information on how to register as a developer. Published on the back cover of Amiga Active July 2000.
View Advert (120k)

d'Amiga
German advert for the d'Amiga developer system from KDH.
View Advert (132k)

TOP OF PAGE


2001

AmigaOS 3.9
British advert promoting OS3.9
View Advert (112K)

AmigaOS XL
British advert for the AmigaOS XL x86 emulator (September 2001).
View Advert (156k)

SilverBlue 1800
German advert promoting the AmigaOS XL powered x86 box.
View Advert (34K)

TOP OF PAGE


2002

Join Tao in creating Digital Heaven
Advert placed by Tao Group promoting Tao Group's Intent operating system. Appeared on the back cover of Digital Magazine, issue 1 - 4.
View Advert (122K)

TOP OF PAGE

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Last Update: 21/6/2002


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